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What Is Your Personality Archetype?
Take our free quiz to uncover your unique personality archetype and learn how it influences your leadership style. Discover actionable strategies to leverage your strengths and unlock your potential.
The Leading
Man:
A Practical Guide for Men to Lead with Strength and Vision
Discover how to lead with strength, vision, and purpose.
The Leading Man empowers men to overcome challenges, build confidence, and achieve their fullest potential.
This practical guide offers actionable strategies for thriving in both personal and professional life.
ABOUT AUTHOR
Jason Matthews
Jason Matthews is a thought leader, mentor, and author dedicated to helping men rediscover their leadership birthright and embrace authentic masculinity. A veteran of the U.S. Army National Guard with a background in psychology and behavior analysis, Jason developed the TRACE Method, a framework empowering men to replace limiting habits with purposeful behaviors rooted in service and progress. In his book The Leading Man: A Practical Guide for Men to Lead with Strength and Vision, Jason inspires men to transform wounded archetypes, reclaim their leadership potential, and lead with integrity, fostering positive change in their lives and communities.
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What People Are Saying!
"Before The Leading Man, I felt lost. Now, I understand myself, my strengths, and how to create a life I'm proud of."
Marcus Bennett
"After reading The Leading Man, I finally understand my struggles, and I feel stronger, more confident, and proud of my masculinity."
Liam Harrington
"The Leading Man helped me see myself clearly, heal old wounds, and finally feel proud of the man I’ve become."
Ethan Clark
Upcoming Books
The Nurturing Woman
A transformative guide empowering women to embrace their nurturing strengths while thriving in personal growth
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Latest Blog Posts
The Lone Wolf Trap
The Lone Wolf Myth: Why Isolation is the Enemy of Masculine Growth 📖 Many men believe that strength comes from walking alone, but the Lone Wolf mindset is a trap. While independence is valuable, isol... ...more
Masculine Leadership ,Self-Improvement
March 06, 2025•4 min read
The Power of Archetypes
💡 Your leadership style is shaped by your personality archetype. Are you an Explorer, Guardian, Champion, or Ruler? Unlock your strengths, navigate challenges, and lead with confidence. Take the quiz... ...more
Masculine Leadership ,Behavior & Psychology
March 04, 2025•5 min read
Frequently Asked Questions
What is the TRACE Method?
The TRACE Method is a framework for personal and professional growth that emphasizes Transparency, Relatability, Assertiveness, Compassion, and Empowerment. It helps individuals develop self-leadership, build meaningful connections, and lead with confidence.
Who is Relatem designed for?
Relatem is for individuals looking to improve their leadership, emotional intelligence, and relational skills. Whether you’re a professional seeking better workplace dynamics, a coach refining your influence, or someone striving for stronger relationships, our approach is tailored for your growth.
How does Relatem help with personal development?
Our books and programs guide you through self-awareness, emotional intelligence, healthy boundaries, and resilience, providing practical tools to develop confidence, strengthen relationships, and lead with purpose.
Is the TRACE Method part of a larger framework?
Yes, the TRACE Method is the foundation of a broader system for personal growth and leadership. While The Leading Man focuses on masculine servant leadership, The Nurturing Woman will explore feminine growth and leadership. Additionally, Winning the Human Condition will provide a comprehensive perspective on how both men and women can cultivate resilience, connection, and purpose in their lives.
What programs or resources do you offer?
You can start with our free TRACE Quiz to gain insights into your leadership style. You can also purchase The Leading Man book or join our Leadership Accelerator Course for hands-on training. More programs will be introduced soon to further support your journey.
How is Relatem different from traditional coaching programs?
Unlike conventional self-improvement methods, Relatem focuses on behavioral transformation through practical application. We integrate neuroscience, psychology, and leadership principles to create lasting change, not just temporary motivation.
Can I apply the TRACE Method in professional settings?
Absolutely! TRACE behaviors are essential for effective leadership, teamwork, and communication. Many professionals use our framework to enhance workplace relationships, negotiate effectively, and build a strong leadership presence.
How do I get started with Relatem?
Take the free TRACE Quiz to discover your leadership strengths. Next, you can read The Leading Man, or if you're ready for hands-on learning, enroll in our Leadership Accelerator Course. Stay connected as we continue to expand our offerings!
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